- About Us
- About Our Work
- Private Label Wine
- Contact Us
Join our Mailing List
Updates about custom crush services.
One of the founding partners of Rack & Riddle Custom Wine Services, Rebecca brings over 20 years of experience in the field to Rack & Riddle.
Raised amid the vineyards of Sonoma County, it was a natural fit for Rebecca to pursue a career in wine. Over the past two decades, Rebecca has become known for championing superior-quality wine made in the méthode Champenoise tradition.
Rebecca first discovered her passion for wine while working for Deloitte & Touche after graduating from Sonoma State University with a business degree. She then worked for the prestigious domestic sparkling wine brand Piper Sonoma as financial controller, finally becoming CFO at Lambert Bridge Winery. Having an entrepreneurial spirit, she answered the call in 2007 to co-found Rack & Riddle along with Bruce Lundquist; shortly thereafter she founded Breathless Wines with her sisters.
Rebecca is thrilled to work with sisters Sharon and Cynthia to create sparkling wines that help people celebrate and remember those moments in life that leave you breathless.
In that vein, Breathless Wines is a memorial to their mother, Martha, who understood the importance of living life to the fullest. Breathless supports bringing awareness to the disease that afflicted their mom: Alpha-1 Antitrypsin Deficiency.
Rack & Riddle is proud to be among the just 10 percent of California wineries led by women. In 2013, Rebecca was recognized for her contributions to business, the community and the wine industry as recipient of the NBBJ’s “Women in Business” award.
Rebecca lives in Healdsburg, California with her husband, Allen, where they raised their three children: daughter, Jessica; and sons, Mark and Max.