Agustin Ponce

Director of Operations

As Director of Operations, Agustin Ponce oversees all aspects of the production floor and the cellar, ensuring that all crush, press, tank, and bottling operations are seamless. His leadership focuses on each client project being handled with the utmost care and attention—from fruit and wine receiving and processing, all the way through bottling.

After studying agriculture in Mexico, Agustin began his career in the wine industry in 1989 working for Chalone Vineyards in Monterey County, Calif. Over the course of nine years his diligence and work ethic earned him an impressive reputation as assistant cellar master. He spent six years as cellar foreman for Kendall-Jackson, which brought him to Sonoma County in 2003 where he worked as cellar master for Kendall Jackson Vinwood Cellars in Geyserville, and Sonoma-Cutrer Vineyards in Windsor for five years.

Agustin found his way to Rack & Riddle in 2010, where he became Head Cellar Master and has been instrumental in helping Rack & Riddle grow and become the premiere custom crush facility in California; he was promoted in spring 2016 to Director of Operations. Agustin is proud to be a part of Rack & Riddle and especially appreciates the stellar team he manages in the cellar.

Agustin lives in Windsor, California with his wife Rosario, where they raised their three beautiful daughters. He enjoys spending time with his family, traveling with his wife, being an active member and volunteer at his church, and weekends when he can BBQ and relax with his friends and loved ones.