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Updates about custom crush services.
As General Manager at Rack & Riddle Custom Wine Services, Mark Garaventa delivers strategic and tactical growth initiatives across Rack & Riddle’s portfolio of business units.
He oversaw the successful rollout of the Rack & Riddle brand, as well as the Major League Baseball sparkling wine—both have enjoyed unprecedented success across a variety of markets.
His most recent accomplishment was launching the 6 Bar wine brand, a volume-priced addition to the Rack & Riddle family of brands that fills a need in the marketplace for brokers, distributors and retailers seeking a premium bubbly that over delivers.
With a unique background in sales, marketing and financial development, and a drive to be an integral part in the growth and development of a promising company, Mark has enjoyed his role over the past seven years helping shape Rack & Riddle into an award-winning winery and custom crush facility.
Born and raised locally, Mark brings 25-plus years of senior management experience and leadership to Rack & Riddle. Having hit the ground running since earning his degree from St. Mary's College in 1988, Mark possesses talents and experience ranging from working in a family business in the 1990's to running national sales for a large corporation. Mark's business acumen and consistency are a natural fit with the team at Rack & Riddle.
As Managing Partner Bruce Lundquist said, "Mark has taken us into the next tier as a business—helping us to exceed our clients’ expectations in every capacity. He is a natural fit with our boots-on-the-ground approach to doing business and we are lucky to have him, as are our clients."
Mark currently resides in Marin County and has three children EJ, Michael and Alexandra and is a proud Nonno to his three-year-old grandson Robert. Mark is an avid wine enthusiast, but spends most weekends with his family—playing sports, enjoying time with his children and grandson, or brushing up on his golf game. Mark is driven and finds joy in his successes with which he will happily raise a glass to toast.