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Announcing Rack & Riddle's New Private Label Webpage
The Press Democrat this week ran a feature story on the growing private label wine market, and interviewed us for the story. It was timely coverage as the private label wine program at Rack & Riddle continues to grow rapidly. 35,000 cases were produced in the private label program last year, and it's expected the program will soon grow to 50,000 cases annually. To answer the demand, we've added to the selection of bubbly blends available, and rolled out a new private label wine page devoted to information on the program.
We recently published this press release (below), which resulted in over 200 news websites reporting on our story, and an ABC7 show coming to film a segment on Rack & Riddle (airing in May, date to be announced soon!), as well as VinVillage covering R&R with two radio segments on our programs. VinVillage also tasted and reviewed the private label wines on the segment. Check out our News page for links to these segments.
PRESS RELEASE - Rack & Riddle Custom Wine Services Announces New Sparkling Wine Private Label Blends
HEALDSBURG, Calif., March 11, 2015 – Rack & Riddle Custom Wine Services, one of the nation’s largest winemaking operations specializing in sparkling wine, has rolled out five new private label sparkling wines.
The non-vintage Brut, Blanc de Noirs, Blanc de Blancs, Brut Rosé, and Moscato varietals are crafted in the traditional French method and are sourced from select North Coast and Sonoma County grapes. “Smooth and refreshing, these sparkling wines pair well with every food, and have an enduring shelf life,” said Rack & Riddle Director of Winemaking, Penny Gadd-Coster. “They’re perfect for everyday consumption as well as special occasions.”
[PICTURED] Sparkling Rosé on the disgorging line at Rack & Riddle’s Healdsburg, Calif.-based winemaking facility. Rack & Riddle found its niche as one of the few winemaking facilities in the nation specializing in méthode champenoise sparkling wines, and consistently garners Gold and Best of Class honors in major wine competitions throughout the United States.
“Rack & Riddle’s private label sparkling program unlocks the ability for wineries, restaurants, retailers or even individuals to create their own branded sparkling wine blend, without the overhead and investment in expensive production equipment and processes,” said Gadd-Coster, who was named “Winemaker of the Year” of the Napa and Sonoma wine region in the inaugural Wine Industry Awards.
Sparkling wines are driving the growth of the U.S. wine market, enticing more businesses to offer a branded bubbly to their customers. Worldwide, sparkling wine consumption is projected to rise 8.52 percent between 2012 and 2016 due to demand in the top four sparkling wine markets: the United States, Germany, France, and Russia, according to the International Wine and Spirit Research (IWSR) consultancy.
“A private label sparkling wine allows businesses to tap into new brand concepts,” said Rack & Riddle General Manager Mark Garaventa. “Whether it’s a restaurant offering customizable private labels for weddings, a store offering a special blend for a rewards program, or a winery’s holiday-themed label—the possibilities for branding are endless.”
Rack & Riddle customer Amy Kemp, co-proprietor of Loma Prieta Winery, wanted a top tier sparkling wine that would complement the winery’s high-end Pinot Noirs and Pinotages. “After tasting through some of Rack & Riddle’s samples, we decided to privately label a lovely Blanc de Noirs,” said Kemp. When she saw how quickly the product sold, Kemp ordered a new Blanc de Noirs with a Pinot Meuneir dosage. “We’re very excited,” said Kemp. “Working with Rack & Riddle has been an absolute pleasure. They are extremely knowledgeable and provide outstanding customer service, which affords us the opportunity to provide a superior product at a very reasonable price point.”
With Rack & Riddle’s expansion in June 2014 to the booming wine country region of Healdsburg, Calif., the new location allows customers’ brand labels to state their wine brand as being produced and bottled in Healdsburg. “The name ‘Healdsburg’ is another powerful marketing tool—it holds a lot of cache as a premium winemaking region in Sonoma County,” said Gadd-Coster. “It’s just another plus when crafting a customized bubbly that will drive the growth of your brand.”
ABOUT RACK & RIDDLE CUSTOM WINE SERVICES:
Rack & Riddle is proudly committed to providing pristine facilities where winemakers craft both still and sparkling wines. Rack & Riddle offers complete grape-to-bottle, base-to-bottle, and private label programs, and houses nearly 2 million gallons of stainless steel storage and fermentation vessels. An exceptional winemaking team produces over 1 million cases of wine annually. For more information: www.rackandriddle.com
Elizabeth Nixon – Rack & Riddle