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Rack & Riddle Custom Wine Services
February 11, 2016 | Custom Crush, In the News, People, Sonoma County, Spotlight, Wine Country, Winemaking | Rack & Riddle Custom Wine Services

Rack & Riddle’s Bruce Lundquist Named Board Chair of Family Winemakers of California

HEALDSBURG, Calif., Feb. 11, 2016 – Rack & Riddle Custom Wine Services, a large custom crush operation founded by wine industry veterans Rebecca Faust and Bruce Lundquist, announced that Lundquist has been named board chair of Family Winemakers of California (FWC). The non-profit trade organization represents and advocates for the success of its California member wineries.

FWC aims to advance California’s wine industry through Rack and Riddle Custom Wine Services co-ownerspolitical advocacy, and promotes wineries to both trade and consumer audiences through events and outreach.

Lundquist has been active in the wine industry for nearly 20 years—first as the General Manager at J Vineyards, then as a partner at Longboard Vineyards before founding Rack & Riddle with Faust in 2007. He has been a board member of FWC since 2005.

"Being elected as the board chair of FWC is a wonderful honor,” said Lundquist. “On behalf of the Family Winemakers of California, my energy and focus will be directed to the many challenges and opportunities facing the California wine industry. Whether those issues be regulatory, legislative, or market access—Family Winemakers will work to ensure a continued vitality and success for our entire membership."

“Bruce is well respected by the entire board, and not only brings a toolbox filled with solid wine industry experience; Bruce has consistently demonstrated real leadership through thoughtful and considerate dialogue while serving on the board,” said Phillips.

FWC Board and Secretary Treasurer Jon Phillips, owner of Inspiration Vineyards & Winery in Santa Rosa, Calif., said the board looks forward to working with Lundquist to address the business needs and concerns FWC’s member wineries face.

Lundquist graduated from Linfield College in 1978 with a BA in Accounting and Business, earned his MBA from the University of Portland in 1982 and completed the wine executive program at UC Davis in 2005. 

With its expansion in 2014 to two new locations in Sonoma County, Rack & Riddle is proudly committed to providing pristine facilities where winemakers craft both still and sparkling wines. Rack & Riddle offers complete custom crush and private label wine programs, and houses nearly 2 million gallons of stainless steel storage and fermentation vessels. An exceptional winemaking team produces 1.2 million cases of wine annually. For more information, please visit

Bottom left photo courtesy Jeff Quackenbush / North Bay Business Journal. (L-R: Rack & Riddle co-owners and co-founders Rebecca Faust and Bruce Lundquist at the Unified Wine & Grape Symposium in Sacramento Jan. 27, 2016.)




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