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Happily focused as one of the owners of Rack & Riddle, Bruce has spent most of his career associated with natural resource and agricultural-based industries. For the last 20 years he has been active in the wine industry—first as the General Manager at J Vineyards, then as a partner at Longboard Vineyards before founding Rack & Riddle with Rebecca Faust in 2007.
Prior to his foray into wine, Bruce was controller and treasurer at Tillamook Cheese in Oregon before moving to Petaluma, California and serving as CFO at California Gold Dairy Products.
Bruce is the Board Chair of Family Winemakers of California, an association dedicated to the advocacy and success of its winery members. Bruce uses his role to help support legislation, regulations, and business opportunities beneficial to the more than 400 members of FWC.
Bruce resides in Petaluma, California with his wife Denise. They have raised six children: Amie, a Linfield College graduate and elementary teacher in Oregon; Emily, a UCLA graduate who works for a division of L'Oreal in web writing and media development; Aaron, an engineering graduate from the University of Portland currently employed in Eugene, Oregon as a project manager; Adam, a North Central College graduate who is seeking his PhD at USC; Caleb, a junior at North Central College near Chicago, and Molly, a Freshman at University of Portland.
When not at Rack & Riddle, Bruce spends his free time gardening, paying for his kids' college debts, and awaiting the next visit with granddaughter Audrey. Bruce holds degrees from Linfield College, the University of Portland, and the Wine Executive program - UC Davis.