OUR Business Development Team


Business Development Manager
Cynthia Faust

Cynthia Faust brings nearly 20 years of business experience to Rack & Riddle Custom Wine Services. As Business Development Manager, Cynthia oversees strategic initiatives that have resulted in unprecedented growth for the Rack & Riddle winery brand and all custom crush, base-to-bottle and grape-to-bottle programs.

Cynthia develops quarterly and yearly plans and projections for the department, assesses strategic alignment of business development projects to ensure goals are met on time and within budget, and also shepherds client projects from beginning to end, ensuring each project is handled with the greatest care and attention.

Born and raised in Sonoma County, Cynthia earned her degree from St. Mary’s College in business administration, and spent the first 18 years of her career as a financial controller for several Napa wineries, and, most recently, as a securities-licensed CFO for a private equity placement firm in Nevada.

“The really intriguing part of my role here at Rack & Riddle is getting to be a part of the energy as clients come in with their own label and story,” says Cynthia. “Our sparkling shiner program especially – we get to help them develop new directions and new opportunities for their brand, so it’s a lot of fun.”

Cynthia enjoys spending time with her three daughters, taking their dog on walks around Spring Lake and hiking in Annadel State Park.

Along with her sisters Rebecca and Sharon, Cynthia also recently founded Breathless Wines, in memory of their mother. The three sisters are proud to be creating award-winning sparkling wines hand-crafted in the méthode champenoise tradition, while bringing awareness to Alpha-1 Antitrypsin Deficiency, the disease that challenged their mom.


Client Services Manager
Monica Smith

Monica Smith joined Rack & Riddle in March 2013 as Executive Administrator, a role that involved providing operational support for Managing Partner Bruce Lundquist’s projects and strategic initiatives. From new equipment acquisitions and insurance renewals, to everything in between, Monica ensured projects remained on time, on scope and within budget.

In June 2014, Monica was invited to join the Business Development team as Business Development Associate, where she manages the sparkling shiner/private label program, as well as grape to bottle and base to bottle sparkling client relations, the Rack & Riddle wine club, and various industry events. Monica enjoys the personal interaction with Rack & Riddle’s varied clientele that her role entails, as well as collaborating internally with Rack & Riddle’s production and winemaking teams; she splits her time between Rack & Riddle’s Healdsburg and Alexander Valley offices.

Monica brings a wealth of food and wine industry management experience to Rack & Riddle Custom Wine Services. Upon graduating with a bachelor’s degree in advertising and marketing communications from the Fashion Institute of Technology in New York City, Monica worked in public relations for a short time and then started her restaurant career in 2001 with The Charlie Palmer Group in NYC. In January 2006 Monica relocated to Healdsburg to manage the acclaimed Dry Creek Kitchen restaurant. In 2007 Monica made a transition into the wine industry, working with the likes of St. Francis Winery, Lambert Bridge and TastingRoom.com, and has happily been enjoying the fruits of her labor ever since!

When not at the winery, Monica enjoys spending time with her husband Paul, and their twin boys Jackson and Wyatt. Together the family relishes life in Healdsburg and loves spending time outdoors with their dogs Maggie, a spirited Vizsla and Olive, a sweet rescue pup.


Account Manager
Megan McGrath

Megan attended the School of Business and Economics at Sonoma State University. She has a Bachelor’s in Business with an emphasis on Wine Strategies. She also holds a minor in Modern Languages, French Studies — très bon!

Her first foray into the wine industry was working for Dutton Estate Winery as both a Wine Educator and Harvest Intern. She was a back office coordinator at the deLorimier Winery tasting room before coming to Rack & Riddle.

We rely on Megan for a myriad of daily department needs. She maintains our meeting schedules, coordinates new client tastings and tours, and monitors our at-hand wine inventory. She’s a vital part of our team.

Megan says, “I am always looking to expand my horizons and explore new cultures. I have a passion for the wine industry and customer service.”