Co-Chief Executive Officer
Rebecca Faust

One of the founding partners of Rack & Riddle Custom Wine Services, Rebecca brings over 25 years of experience in the industry to Rack & Riddle.

Raised amid the vineyards of Sonoma County, it was a natural fit for Rebecca to pursue a career in wine. Rebecca is known for championing superior-quality wine made in the Méthode Champenoise tradition.

After graduating from Sonoma State University with a business degree, she first discovered her passion for wine while working for Deloitte & Touche. She then worked for the prestigious domestic sparkling wine brand Piper Sonoma as financial controller, and eventually became CFO at Lambert Bridge Winery.

Having an entrepreneurial spirit, she answered the call in 2007 to co-found Rack & Riddle along with Bruce Lundquist; shortly thereafter she founded Breathless Wines with her sisters. Rebecca is thrilled to work with sisters Sharon and Cynthia to create sparkling wines that help people celebrate and remember those moments in life that leave you breathless. Breathless Wines is a memorial to their mother, Martha, who understood the importance of living life to the fullest. Breathless supports bringing awareness to the disease that afflicted their mom: Alpha-1 Antitrypsin Deficiency.

Rack & Riddle is proud to be among only 10 percent of California wineries led by women. In 2013, Rebecca was recognized for her contributions to business, the community and the wine industry as recipient of the NBBJ’s “Women in Business” award.

Rebecca lives in Healdsburg, California with her husband, Allen, where they raised their three children: Daughter Jessica, mother of granddaughter Harlow, and sons, Mark and Max.


Co-Chief Executive Officer
Bruce Lundquist

Focused as one of the owners of Rack & Riddle (R&R), Bruce has spent most of his career associated with natural resource and agricultural-based industries. He has been active in the wine industry for more than 26 years. First as the General Manager at J Vineyards & Winery, then as a Partner at Longboard Vineyards, before founding Rack & Riddle with Rebecca Faust in 2007.

Prior to his foray into wine, Bruce was a Controller in the forest products industry, and then was the Controller/Treasurer at Tillamook Cheese in Oregon. Thereafter he moved to Petaluma, California as CFO at California Dairy Products.

Bruce is on the Executive Board of Family Winemakers of California (FWC), an association dedicated to the advocacy and success of its winery members. Bruce is deeply involved in legislative, regulatory, and water issues affecting the wine industry in California.

Bruce resides in both Oregon and California — commuting from his home to the R&R winery operations in Healdsburg/Geyserville. His wife Denise remains in Oregon to help raise their three granddaughters – Audrey, Finley, & Grace. The couple have raised six children:

Amie — Teacher in Amity and the mom of the three granddaughters.
Emily — Web/Marketing Executive with L’Oreal in Paris, France.
Aaron — Consulting Project Manager with Ford Motors in Michigan.
Adam — Research PhD in Neurological sciences with the Bio-Tech industry in the Bay Area.
Caleb — Writer and Marketing associate with a leading Ad Agency.
Molly — RN, specializing in Labor & Delivery in Salem, Oregon.

When not at Rack & Riddle, Bruce spends his time free time working out, gardening, and trying to remember what chores he has yet to complete.

Bruce holds a BA from Linfield University, an MBA from the University of Portland, and is an alumnus of the Wine Executive Program – UC Davis.