Image — Bruce LundquistHealdsburg, Calif. (February 11, 2016) — Rack & Riddle Custom Wine Services, a large custom crush operation founded by wine industry veterans Rebecca Faust and Bruce Lundquist, announced that Lundquist has been named board chair of Family Winemakers of California (FWC). The non profit trade organization represents and advocates for the success of its California member wineries.

FWC aims to advance California’s wine industry through political advocacy, and promotes wineries to both trade and consumer audiences through events and outreach.

Lundquist has been active in the wine industry for nearly 20 years—first as the General Manager at J Vineyards, then as a partner at Longboard Vineyards before founding Rack & Riddle with Faust in 2007. He has been a board member of FWC since 2005.

“Being elected as the board chair of FWC is a wonderful honor,” said Lundquist. “On behalf of the Family Winemakers of California, my energy and focus will be directed to the many challenges and opportunities facing the California wine industry. Whether those issues be regulatory, legislative, or market access—Family Winemakers will work to ensure a continued vitality and success for our entire membership.”

FWC Board and Secretary Treasurer Jon Phillips, owner of Inspiration Vineyards & Winery in Santa Rosa, Calif., said the board looks forward to working with Lundquist to address the  business needs and concerns FWC’s member wineries face.

“Bruce is well respected by the entire board, and not only brings a toolbox filled with solid wine industry experience; Bruce has consistently demonstrated real leadership through thoughtful and considerate dialogue while serving on the board,” said Phillips.

Lundquist graduated from Linfield College in 1978 with a BA in Accounting and Business, earned his MBA from the University of Portland in 1982 and completed the wine executive program at UC Davis in 2005.


With its expansion in 2014 to two new locations in Sonoma County, and the installation of a high-output automated production line, Rack & Riddle is proudly committed to providing pristine facilities where award-winning winemakers craft both still and sparkling wines. Rack & Riddle offers complete sparkling and still wine grape-to-bottle, base-to-bottle, and private-label wine programs. Their facilities house nearly two million gallons of stainless-steel storage and fermentation vessels. An exceptional winemaking team produces 1.7 million cases of wine annually. To learn more, visit Rack & Riddle online at, and follow on Facebook and Twitter.

For more information, contact:

Cynthia Faust
Business Development Manager
(707) 433-8400 x201